Saturday
Aug292009
SEO Software
Is your website getting the kind of traffic you hoped for? Considered SEO software to jump start your business? Frustrated because your online business isn't attracting the right target market? Guess what! Nearly every network marketer has "been there done that" which is why you need to read the rest of this article.
Getting targeted traffic to your website or blog is the number one concern of all online businesses. The question is: Can you justify purchasing SEO software and how do you know that it will solve your traffic problems. The truth is getting traffic to your website is first about keywords.
Finding the right keywords that are high in demand and low in supply is what gets you ranked highly with the search engines. Then its a matter of keyword placement and knowing exactly how often to use your specific keyword in your content. Once you get the traffic your on easy street; right? Wrong answer!
Keep in mind that SEO software is about staying on top of the search engines ever changing algorithms. It doesn't write the content for you and it knows nothing about your business. Your job is to write content that is pleasing to your human visitors. If you don't grab your readers attention early on in your content they'll be gone. So, you can have the best SEO software on the planet but if your content doesn't "hit the nail on the head" your wasting your money. Does search engine optimization software teach you how to write content?
Okay, I'm spoiled. You see most of my content ( not all ) is ranked within the first three pages of the search engine results pages. If your content isn't on the first three pages you basically don't exist. How do I do this? In three words Site Build It? Why? Because these guys know search engine optimization, their site building package has SEO software included (for free), they also have wordtracker in their famous Brainstorm It tool and they know a thing or two about content, traffic, and PREselling.
Yea I'm spoiled, I'm also resourceful. Since my SBI website only costs me $299.00 a year I run all my online content through the "Analyze It" tool. This way when when my content passes the test I know it's optimized and ready to go. You see; I don't need an SEO free trial.
I recently did a little research of my own on SEO software to find out how it works. What follows are my findings. In general SEO software offers a variety of tools.....
- keyword research
- page optimization
- link building research
- competitive research
- search engine submission
- and page rank modules
Clearly not all SEO software downloads are created equal. My research began on page one of the Google results for the term SEO software. After all these guys are supposed to be the search engine optimization gurus. If they don't rank on page one would you want to purchase their software?
I picked www.webceo.com which has a free SEO software download and www.link-assistant.com
The webceo download was quick and easy to install. There is a tutorial that explains each module and what it functions.
- Find Your Niche
- Find Keywords
- Optimize Pages
- Edit Pages
- Promote Your Site
- Submit URLs
- Find Link Partners
- Manage PPC Campaigns
- Analyze Your Site
- Check Rankings
- Analyze Link Popularity
- Get Traffic Reports
- Maintain Your Site
- Upload Files over FTP
- Control Site Quality
- Monitor Site Uptime
For free SEO software this is a good looking package. It took me awhile to get used to navigating the site but once I figured it out it became easier. The first step is to add your site and upload the tracking code into your website. After your site is stored in the data base you can pick and choose which module to use. I went right for the keyword research tool. My only criticism is it took forever to get the results but then again it is free SEO software.
I next wanted to checkout the actual optimization but I couldn't figure out how to get there so I kept exiting the program and restarting. Then I figured it out. There is a blue go button in the lower left hand corner of the pages. Clicking this button takes you back to the main menu. So I added a few random pages to the module and 3 keywords. On the bottom of the page is a configure link that you need to activate to get the results. I was quite impressed with the in depth on page analysis. The report tells you if your keyword is in the META tag, title, content, links, etc. It even explains the use of stop words such as: and, the, of, or, etc. and why they affect your rankings. All in all I was pleasantly surprised with this SEO software package.
My visit to www.webceo.com was educational and helpful. I even submitted my site to 157 search engines with ease. Such as this one Rotating Results Search Engine. Of course my inbox was full confirmation e-mails but it was worth it because my site received traffic from these engines within an hour. My Site Build It software doesn't explain some of the ins and outs of SEO software optimization it just does it automatically so I can concentrate on writing more keyword focused content.
One last thing; the free SEO software will benefit anyone looking to check their pages for accuracy but they also have some more advanced and faster tools for a fee. Here's a breakdown of what they have to offer.
| Free /
Free Plus |
SmallBiz | Professional | |
Software and premium services pricing |
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| SEO software | Free | $199 | $389 |
| HitLens: Web Analytics, Conversion Rate and ROI Improvement Service | 15-day trial / optional | optional |
optional |
| BigBrother: Site Uptime Monitoring Service | Basic Free/ optional | Basic (Free) or Advanced Options | Basic (Free) or Advanced Options |
| Search Engine Pulse: Knowledge Base Updates | optional | Basic (Free) or Advanced Options | Basic (Free) or Advanced Options |
| Sharing Reports via Client Center | Yes | Yes | Yes |
| Individual Branding of Shared Reports | - | - | Yes |
| Weekly Private-label Monitoring Report | Yes | Yes | Yes (reports with no signs of Web CEO) |
| The Professional and SmallBiz Unleashed editions include all the same functionality as Professional and SmallBiz editions, plus the Professional version of the online Training Course in SEO software and Internet Marketing from the Web CEO University. | Projects | Unlimited | Unlimited | Unlimited |
| License to deliver SEO/SEM Services Using Web CEO | - | - | Yes |
| Private-label Reports | - | - | Yes |
| Report Export (.html, .mht, .xls) | - | Yes | Yes |
| Emailing Reports | - | Yes | Yes |
| Scheduled report e-mailing to several recipients at once | - | - | Yes |
| Journal | Yes | Yes | Yes |
| Support Plan | Basic | High Priority | |
Find Your Niche in Search Engines Using Web CEO |
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| 1. Find and Select Keywords | |||
| Search Keywords per Run | 5 | 50 | 1,000 |
| Quick competition overview in the built-in browser | Yes | Yes | Yes |
| Data obtained via the Google Keyword Tool (Keywords, Approx Monthly World Searches, and Annual Search Trend) | Yes | Yes | Yes |
| Keyword Attractiveness and Competition Analysis . | - | Yes | Yes |
| Unlimited Keyword Mining from your competitors' pages thru the 'Get Suggestions' tab | Yes | Yes | Yes |
| Refreshing keyword baskets | Yes | Yes | Yes |
| 2. Get Advice and Insight on Improving Rankings | |||
| Unlimited Number of Web and Local Pages to Analyze | Yes | Yes | Yes |
| Plain English Advice for General Search Engine Compliance | Yes | Yes | Yes |
| Plain English Advice for Compliance with Specific Search Engines | - | Yes | Yes |
| General In-Depth Site and Page Analysis | - | Yes | Yes |
| Analysis of External (Off-Page) Ranking Factors (Links, Site Theme, Google PR, Alexa TR, Backlinks' Themes) | Yes (only general optimization) | Yes | Yes |
| Keyword Density Analysis for General Search Engine Compliance | Yes (only some page areas) | Yes | Yes |
| Keyword Density Analysis for Compliance with Specific Search Engines | - | Yes | Yes |
| Analyze Your Pages vs. Competition | Yes (only general optimization) | Yes | Yes |
| Analyze Your Pages vs. Top-10 Pages | - | - | Yes |
| Search Engine View of Your Pages (generic SE; your browser taken as user-agent) | Yes | Yes | Yes |
| Search Engine View of Your Pages (specific SEs; SE robots taken as user-agents) | - | Yes | Yes |
| 3. Edit Pages to Obtain High Search Engine Rankings | |||
| Analyze and Edit Critical SEO Parameters (Frequency, Prominence Weight) in Important Page Areas | Yes | Yes | Yes |
| Easy Edit and Access Important Meta Tags | Yes | Yes | Yes |
| Change Meta Tags on Multiple Pages at One Go | Yes | Yes | Yes |
| Easy Edit and Access to Page Areas Important for SEO (Page Title, Headings, Alt tags, etc) | Yes | Yes | Yes |
| Replace Text or Tags in Multiple Pages | Yes | Yes | Yes |
| Robots.txt Editor for Your Robots File | Yes | Yes | Yes |
| Xml, Txt, Html and ROR Sitemap Generation, Pages in the Sitemap | 100 | Unlimited | Unlimited |
| Add ‘Allow’ and ‘Sitemap’ directives to the robots.txt | Yes | Yes | Yes |
| Check and exclude from your sitemap pages with restrictive Meta tags and robots.txt directives automatically | Yes | Yes | Yes |
Promote Your Site Using Web CEO |
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| 4. Submit Sites and Pages to Search Engines and Directories | |||
| Submissions Limit | Unlimited | Unlimited | Unlimited |
| Search Engines Available for Automated Submissions | 100+ | 100+ | 100+ |
| Search Engines and Directories Available for Guided Submission | 60+ | 60+ | 60+ |
| Ability to submit to Press Release & News sites, Article directories and Shopping SEs | Yes | Yes | Yes |
| Ability to submit your blog in the most popular Blog Search Engines and Directories and get registered with several Blog Communities | Yes | Yes | Yes |
| Ability to Add Own SEs and Directories to The Guided Submission Section | Yes | Yes | Yes |
| Semi Automatical Guided Submission with Form Auto-filling Feature | Yes | Yes | Yes |
| Search Engine Compliance Verification Before Submission Takes Place | Yes | Yes | Yes |
| Full Emulation of Manual Submission (Search Engines Think You Submit by Hand) | Yes | Yes | Yes |
| 5. Increase Your Link Popularity by Finding Link Partners | |||
| Search For Potential Partners in the Leading Search Engines | Yes | Yes | Yes |
| Search for Potential Partners among Sites Linking to Your Competitors' Sites | Yes | Yes | Yes |
| Detailed Analysis of Potential Partner's META Tags and Site Visibility Before You Start Corresponding | Yes | Yes | Yes |
| Customizable E-mail Templates | Yes | Yes | Yes |
| Edit partner contact information – correct any found information - site owner, address, city, country, phone, email | Yes | Yes | Yes |
| Use your own list of keyword-masks for predefined email generation | Yes | Yes | Yes |
| Personalized Correspondence | Yes | Yes | Yes |
| Bulk Correspondence, Sites to Contact | 20 | Unlimited | Unlimited |
| Automatic Cycle Of Correspondence (with the ability to schedule automatic follow-up messages) | Yes | Yes | Yes |
| Automated E-mail Address Mining From Potential Partner's Site, Alexa Data and WHOIS | Yes | Yes | Yes |
| Summary and Reporting | Yes | Yes | Yes |
| Partner Agreements Monitoring (Backlinks, Link Texts, Google PR etc.) | 5 | 20 | Unlimited |
| Track pages with backlinks and get notified if such a page is dropped by a major search engine | Yes | Yes | Yes |
| 6. Manage Your PPC Campaigns with Paid Engines' Services | |||
| Create and Remember Datasets (= login+password) to Access PPC Accounts | Yes | Yes | Yes |
| Semi-Automatic Logging Into PPC Accounts By Using Datasets | Yes | Yes | Yes |
| The List of Major and Minor SEs which provide PPC Services | 40+ | 40+ | 40+ |
| Essential Descriptions of the PPC Service Providers (short info necessary to take the first step) | Yes | Yes | Yes |
Understand Your Visitors and Improve Conversion Rate and ROI Using Web CEO® |
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| 7. Analyze Trends In Search Engine Rankings | |||
| Search Keywords per Run | 5 | 30 | Unlimited |
| Monitor Rankings in Over 600 Search Engines | Yes | Yes | Yes |
| Monitor Your and Your Competitors Web Site Rankings | Yes | Yes | Yes |
| Paid search results indication with a special sign for you to separate them from organic positions | Yes | Yes | Yes |
| Website Saturation Report (check what pages of your site are indexed) | Yes | Yes | Yes |
| Comparative Website Saturation Report (check how your site is indexed compared to competition) | Yes | Yes | Yes |
| Analyze Your Search Engine Visibility vs. Competition (Ranking Visibility Score) | Yes | Yes | Yes |
| Track Your Site Rankings and Competition Changes Over Time (Ranking History) | Yes | Yes | Yes |
| The Advanced Position History report (shows search engine position changes for all keywords and in all search engines) | Yes | Yes | Yes |
| Monitor Rankings via API for Higher Security and Safety (Google, etc.) | Yes | Yes | Yes |
| Cloning Browsers and User-Agent Types to Fully Protect Your Site and IP from Being Banned by Search Engines | Yes | Yes | Yes |
| Add New Search Engines on Request | - | Yes | Yes |
| Emulation of Human Browsing of Search Engine Results Pages to Fully Protect Your Site and IP from Being Banned by Search Engines | Yes | Yes | Yes |
| Flexible, Database-Driven Reporting with Advanced Filtering Options for Better Analysis | Yes | Yes | Yes |
| 8. Improve Your Rankings by Analyzing Backward Links | |||
| Analyze Link Popularity (Number of Links to Your Website) | Yes | Yes | Yes |
| Analyze Your Backward Links vs. Competition | Yes | Yes | Yes |
| Get Detailed Reports on Who Exactly Links to Your Pages | - | Yes | Yes |
| The Link Popularity reports include Google Page Rank and Alexa Traffic Rank of the linking pages or sites | - | Yes | Yes |
| Analyze Text Used in Backward Links (See What Words Other Websites Use to Describe You and What Keywords Search Engines Take Into Consideration) | - | - | Yes |
| Linking Sites Overview (a simple way to see who links to your competition but not to you. These sites can be the first to become your link partners) | Yes | Yes | Yes |
| Flexible, Database-Driven Reporting with Advanced Filtering Options for Better Analysis | Yes | Yes | Yes |
| Search Engine Results Page Snippet | Yes | Yes | Yes |
| 9. HitLens Web Analytics and ROI Improvement Service | |||
| Easy Wizard-Driven Setup | Yes | Yes | Yes |
| Analyze Traffic (Unique Visitors, Visits, Page Views, etc.) | Yes | Yes | Yes |
| Analyze Demographics (Languages, Countries, Time Zones) | Yes | Yes | Yes |
| Analyze Visitor Behavior (Content Preferences, Navigation Paths, Repeat Visits etc) | Yes | Yes | Yes |
| Analyze Sources of Traffic (Referrers, Websites, Search Engines and Keywords) | Yes | Yes | Yes |
| Analyze eCommerce (Sales, Revenues, Sales Cycle, etc.) | Yes | Yes | Yes |
| Analyze Advertising (Response, Actions, ROI, etc.) | Yes | Yes | Yes |
Improve Quality and Usability of Your Projects Using Web CEO |
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| 10. Upload Your Optimized Pages | |||
| One Click Upload | Yes | Yes | Yes |
| Web Page Editing Directly on the Server | Yes | Yes | Yes |
| Advanced File Selection | Yes | Yes | Yes |
| Network Error Notification | Yes | Yes | Yes |
| 11. Find Technical Problems and Search Engine Visibility Issues | |||
| Max. Pages Scanned for Errors and Problems | 30 | Unlimited | Unlimited |
| Detecting Bad Links (Internal and External) | Yes | Yes | Yes |
| Finding Missing Images | Yes | Yes | Yes |
| Pinpointing Slow Pages with a Detailed Breakdown | Yes | Yes | Yes |
| Shareable, Actionable Reports on Site Quality, Usability and Issues Detected | Yes | Yes | Yes |
| 12. Monitor If Your Websites are Up and Running | |||
| Free Website Availability and Performance Monitoring (every 480 min.) | Yes | Yes | Yes |
| Advanced Website Monitoring (every 5 to 30 min.) | - / Yes | Yes | Yes |
| Monitoring Connect Time and Host Ping | Yes | Yes | Yes |
| Transatlantic Website Monitoring (the USA and the UK) | Yes | Yes | Yes |
| Download Speed Tests | Yes | Yes | Yes |
| Instant Problem Notifications via Email | Yes | Yes | Yes |
www.link-assistant.com
- Rank Tracker
This SEO software module will literally check the rankings of your webpages, its position in the search engines, which URL gets found, how many times its keyword is searched, and more. You can use its "suggest keywords" button and find other profitable keywords including those being used by your competition. - WebSite Auditor
SEO software optimization is about on page criteria. WebSite Auditor analyzes every aspect of your content from keyword placement to keyword density. Then it reports back to you exactly what needs to be tweaked and why. Navigating this module is easy and the reports are complete including advice for better on page optimization. This is the heart and soul of Link Assistant a must download for anyone needing a critique. - SEO Spy Glass
You want to see what the competition is up to? You need to see what the competition is doing? Without this SEO software doing competitive research could take weeks. Imagine being able to see who the competition is linking to and who is linking to the competition. I was amazed by the power of this tool and found a few juicy and high ranking links that have already become a valuable exchange. - Link Assistant
Building links is what gets you high rankings with the search engines. But not just any links; quality links, the right quantity of links, and the right links to use as anchor links. Did you ever think that you could find quality links and get contact information without searching for it? Send e-mails in bulk to potential link partners? Monitor your link popularity? Make sure all your link partners are linking back? Well you can with Link Assistants SEO software. Check this tool out for yourself.
Here's a comparison table for both of these SEO software downloads.
| Web CEO | Link Assistant | ||
Feature |
|||
| Keyword Research | |||
| Free Version | yes | yes | |
| Number of Keywords Suggested | Free Edition (5) StartUp Edition(10) SmallBiz Edition(50) Pro Edition(1000) |
Unlimited in all editions | |
| Daily Searches | yes | yes | |
| Competing Sites | yes | yes | |
| KEI | yes | yes | |
| Highlighting High KEI Words | yes | yes | |
| Different Keyword Suggestion Mechanisms | no | yes | |
| Google Keyword Suggest | no | yes | |
| Yahoo! Search Assist | no | yes | |
| Mixing Keywords | no | yes | |
| Mis-Spellings | no | yes | |
| Keyword Combinations | no | yes | |
| Length Of keyphrase | no | yes | |
| Current Ranking For Each Keyword | no | yes | |
| Customizable Workspaces | no | yes | |
| Advanced Workspace Filters | no | yes | |
| Runs On Windows | yes | yes | |
| Runs On Mac OS X | no | yes | |
| Runs On Linux | no | yes | |
| Wizards | yes | yes | |
| Google API Key | yes | yes | |
| Yahoo! API Key | no | yes | |
| Bing API Key | no | yes | |
| Scheduling Keyword Research And Reporting | yes | yes | |
Writing Optimized Content (onpage optimization) |
|||
| Creating Optimization Strategy Based On Competition Research | yes | yes | |
| Unlimited number Of Sites To Check | yes | yes | |
| "Stop" words | yes | yes | |
| Number Of Keywords To Enter And Analyze | 3 max. | unlimited | |
| Picking Search Engines To Use For Optimization | no | yes | |
| Optimization Rate Of The Page | no | yes | |
| Optimization Rate Of Each Page Element | no | yes | |
| Optimization Score Of The Webpage | no | yes | |
| Onpage Factors | yes | yes | |
| off Page Factors | yes | yes | |
| Display Keywords, As Viewed By Search Engines | yes | yes | |
| Recommendations For Optimized Content | yes | yes | |
| Keyword Density Analysis | yes | yes | |
| Unlimited Keywords For Density Analysis | yes | yes | |
| Display The Number Of Page Elements Containing A Keyword | no | yes | |
| Display Words Other Than Specified Keywords | no | yes | |
| Analyze Words Other Than Specified Keywords | no | yes | |
| Comparison With The Competition | yes (paid version only) | yes | |
| SEO Tips In The Reports | yes | yes | |
| SEO Tips In Software | no | yes | |
| Wizard | yes | yes | |
| Google API Key | yes | yes | |
| Yahoo! API Key | no | yes | |
| Bing API Key | no | yes | |
| Data Migration To Spreadsheets | no | yes | |
| Generate Onpage Reports | yes | yes | |
Link Building |
|||
| Finding Quality Link Partners In The Search Engines | yes | yes | |
| Search For Potential Partners Among Sites Linking To Your Competitors | yes | yes | |
| Finding Sites That Link To You | no | yes | |
| Scan Links From A Specific Webpage | no | yes | |
| Check Potential Link Partners' | no | yes | |
| Check Link Partners' Popularity | no | yes | |
| Check Your Website's Popularity | no | yes | |
| Generate Link Pages | no | yes | |
| Check If Link Partners Link Back To You | yes | yes | |
| Google API Key | yes | yes | |
| Yahoo! API Key | no | yes | |
| Bing API Key | no | yes | |
Competition Research For Link Building |
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| The Domain Of The Linking Site | yes | yes | |
| The URL From The Backlink | no | yes | |
| TLD Research | no | yes | |
| Google PageRank Of A Domain | no | yes | |
| Google PageRank Of A Page | no | yes | |
| Check Outbound Links | no | yes | |
| number Of Links On A Webpage | no | yes | |
| Link Value | no | yes | |
| Page's Title | yes | yes | |
| Check Backlink | no | yes | |
| Link's Anchor Text | no | yes | |
| Link's Anchor URL | no | yes | |
| IP Address Of The Linking Site | no | yes | |
| Retrieving Contact Info | yes | yes | |
| Yahoo! And DMOZ Listings | yes | yes | |
| Domain Age | no | yes | |
| Google API Key | yes | yes | |
| Yahoo! API Key | no | yes | |
| Bing API Key | no | yes | |
Checking Performance |
|||
| Check Your Sites Rank For Each Keyword | yes | yes | |
| Rich Search Engine Choice | yes | yes | |
| Research As Many Keywords As You Like | yes | yes | |
| Number Of Search Engines Used At A Time | unlimited | unlimited | |
| Number Of Search Engine Result Pages To Check | unlimited | unlimited | |
| Customizable Filters | no | yes | |
| Competition For Keywords | yes | yes | |
| KEI For Keywords | no | yes | |
| Google API Key | yes | yes | |
| Yahoo! API Key | no | yes | |
| Bing API Key | no | yes | |
| Human Emulation | yes | yes | |
| Competitors'Rankings | yes | yes | |
| Wizards | no | yes | |
| Preferred SEs | yes | yes | |
| Reports View | yes | yes | |
| Progress Graphs | yes | yes | |
| Generating Ranking Reports | yes | yes | |
I found both of these SEO software packages to be useful and accurate. But don't forget- I'm spoiled by Site Build It which does all of this for me. I get e-mails if broken links are found, a list of potential link partners that have already been checked out for me, a link popularity module including in pointing links, and so much more.
Follow the link to learn more about the SEO software from webceo or Link Assistant
If I wasn't so spoiled I would surely have SEO software on my hard drive. It is an investment. But no online business should go without some form of SEO software. Don't forget your human visitors, write keyword focused content to your target market and snag this freebee. Make Your Links Work by Dr. Ken Evoy. While your there register your site with SBI'S Value Exchange and let them do all the hard work for you. It won't cost a dime.
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[James Rouse
Reader Comments (1)
Well done! You got all the good points regarding the SEO software. I guess I need to learn more about it.